As an entrepreneur, deciding when to create your own software, app or SaaS is a strategic choice.

If your business is scaling rapidly and current online software no longer supports your workflow, productivity, or integration needs, it's a sign that it's time to build a custom solution.

This is a big decision, indeed, and depends on several key factors related to your business’s growth, market needs, and competitive positioning.

Off-the-shelf tools are often optimised for small to medium-sized businesses but may not accommodate complex or unique business models.

Let's see the automation and or AI angle for instance.

Suppose it becomes essential as you scale. Off-the-shelf tools often offer only basic automation/AI features that may not be sufficient to handle growing demands.

Creating your web app can provide more complexity tailored to your unique operational needs.

Not everything is a walk in the park!

There are things to consider:

Costs: Custom software might be more expensive initially, but the tailored functionality and elimination of ongoing licensing costs can provide greater returns over time.

Speed vs. Precision: If you need a solution quickly, off-the-shelf may be best. If precision and long-term adaptability are critical, custom software will be worth the wait.

At Rocketvan, we specialise in custom web apps and SaaS development, working alongside entrepreneurs to turn vision into reality.