The average smartphone user receives about 60 notifications per day. 😱

Push notifications are alerts sent directly to your device, designed to engage and inform you about important updates.

While they can be incredibly useful, overloading users can lead to annoyance and app uninstalls.

We need them yes, but what is the right number?

Here’s a quick guide to the essential types of notifications every app should push:

Transactional Notifications: For critical actions like purchase confirmations and password resets.

Reminders: Timely alerts for appointments or deadlines.

Personalised Updates: Relevant content tailored to user preferences.

Security Alerts: Notifications about suspicious activity or security issues.

Engagement Updates: Informing users about new features or significant content updates.

Make sure your app balances relevance, timing, and personalisation ensuring a positive user experience without overwhelming users.